Conversation Design @ Cleo AI 💙

I helped Cleo write 50+ notification chat flows using the Cleonardo internal voice and tone style guide — increasing reach from 40-95% within 2 weeks (building retention + engagement)

I wrote, built, and tested multi-node chat flows by utilizing quick replies, pre-existing chat flows, and linking users to relevant in-app features (like savings, budget setting, and debt repay)

Concept presentation 👆

I was asked to create a concept presentation as a take home for a chat flow centered on a relevant financial topic. I chose to focus on student debt and later integrated this research into a chat flow I created on tax returns and utilizing this money for debt payoff.

Writing a tax return chat flow

I wrote a chat experience that encouraged people to plan ahead and use their tax return for savings or debt payoff

I presented the concept to the editorial team head and received feedback from fellow writers
I built the entire multi-node flow utilizing pre-existing flows and other areas of the app as quick replies
I tested, iterated, and encouraged partners and stakeholders to test as well/provide feedbac