Content Design @ Panasonic Well

In 2025, I joined PWell, a family health tracking app focused on connection. I was a strategic lead on a variety of content initiatives, integrating my coaching background with my content design expertise. I am most proud of nurturing an extremely collaborative and supportive team dynamic with my design partners while working on a variety of flows and features, including our group (LLM) chat — all while scaling our guidelines, delivering on tight deadlines, integrating research, and working within ambiguity and quick pivots.

Content Design, Onbaording

I created a pseudo chat experience to set up families with a coaching plan, mirroring our in-app, LLM chat

  • I collaborated with PMs, designers, engineers, and research

  • We wanted a simple, conversational onboarding experience that was interactive, concise, and effective

  • Thanks to my fellow CD, we maintained a widely used source-of-truth content doc for eng to look to as designs changed and evolved

Change goal flow

Before working on high fidelity designs, I like to create flows in figjam or miro to understand content hierarchy, IA, and general user experience.

A lovely shoutout from my wonderful team
🔥🔥🔥